Pathways

Every lead a warm lead.
A practical use of AI.

Business happens between people.
We find your warm path to revenue.

A state Family Policy Council targeted a stranger as a potential donor based on alignment signals. With Pathways, they discovered that a board member and the stranger were both contributors for a like-minded magazine and had even co-written articles together.

One warm introduction later: $15,000 gift from a complete stranger.

We built Pathways to help nonprofits find warm paths to major donors.

Then we realized every industry has the same problem: the best route to revenue is through warm leads – they’re just invisible.

Let us find your paths to the prospects that matter most.

"Pathways shows how people in your network are connected, making it easier to see who you know that knows someone else—and making your network genuinely useful."

Where Pathways Succeeds

Nonprofit Fundraising and Donor Engagement

Nonprofits work with Pathways to identify connections between their board members, volunteers, or existing donors to high-net-worth individuals or corporate sponsors.

Business Development and Sales

Sales teams work with Pathways to find relationships between their employees and partners to potential clients or key decision-makers.

Private Equity and Investor Relations

Private equity groups work with Pathways to discover warm introductions to new potential partners or fund decision makers.

How It Works

  1. Share your target list – Send us your top prospects: potential clients, investors, or donors you need to reach.
  2. We map your network – Our team aggregates connections from your CRM, leadership, board members, and extended network into our proprietary Pathways platform.
  3. AI-powered research uncovers paths – We identify where your targets went to school, which boards they serve on, and who they know—then match those against your network to find overlaps.
  4. Receive warm introductions – We deliver a report showing exactly who can introduce you: “Your board member Sarah serves on the Red Cross board with your target” or “Your VP of Sales went to Wharton with their CFO.”

It's like the six degrees of Kevin Bacon.

(for us, it was only four.)