Every Lead a Warm Lead
Practical connections from your team to new accounts.
Get Your First Connection Free →
Business happens between People
How Pathways Works
Pathways turns your existing relationships into the shortest route to anyone you want to reach.
Share your target accounts
Send us your prioritized list of prospects — potential clients, investors, or donors you need to reach.
Map your network
Our system aggregates contacts from your CRM, leadership team, and board members into our proprietary Pathways platform.
AI-powered research uncovers paths
We analyze where your targets went to school and who they know, matching those insights against your internal network.
Receive warm connections and new leads
We provide a detailed report showing exactly who can connect you, clearly explaining the relationship between your team and the target.
“Pathways shows how people in your network are connected, making it easier to see who you know that knows someone else — and making your network genuinely useful.”
Ways to Use Pathways
Lead Enrichment
Tell us who you’re trying to reach — a key account, a specific decision-maker, a donor. We map your team’s network and show you exactly who to ask for the introduction.
Lead Generation
Most teams have more connections than they realize — they just can’t see them. We surface the relationships already sitting in your extended network, matched to who you actually want to meet.
How is Pathways different from LinkedIn?
−LinkedIn is limited to what LinkedIn can see. Pathways uses sources from all over the web, essentially turning the entire internet into LinkedIn. That relationship web is then curated by a human researcher to ensure the connections we find are accurate and useful to you.
What data do you use to find connections?
+Everything: social media, shared board memberships, alumni affiliations, co-authored content, conference participation, professional history, heck! your high school yearbook. Our process is very thorough and able to gather an extensive network of your team with publicly available data. Clients who are serious about finding connections can also provide network data that is not available publicly for extra reach — which we’ve made easy through a simple browser extension. See more.
Do I need to install software or connect my CRM?
+No. Just help us understand who makes up your network with a list of people we call Connectors. They should be your development team, your leadership, board members, reference-able clients, channel partners and more. We’ll have a continuous conversation to dial in your ICP and buying personas. If you have targeted accounts as part of your GTM strategy, give us a list of those. And for extra network power you can provide data that is not publicly available. From there we do the research and bring you back the hidden leads to new logos. We can connect to your CRM if that’s useful, but it’s never required.
What if you don’t find a warm path to a target?
+We’ll tell you honestly — and move to the next target. If we continuously turn up empty-handed we’ll have a conversation with you about what’s really in your network and how best to leverage it. We work in batches, so if a path doesn’t exist for one account, we reassign that slot to another. You always get the number of Pathways you were promised.
Is this only for large organizations?
+Not at all. Some of the strongest Pathways come from small, high-trust networks — a 10-person founding team or a tight nonprofit board. What matters is the quality of your relationships, not the size of your org.
It’s like the six degrees of Kevin Bacon.
(for us, it was only four)
Get Your First Pathway Free
Practical connections from your team to new accounts.